Let’s face it, starting a new career can be a daunting task anywhere, and New York City is no different. But just remember, with the right tools and attitude, it doesn’t have to be! All you need is a way to get your foot in the door, and that’s why our beauty insiders gathered up 5 ways to help get you started:
Luck is preparation meets opportunity. That’s why when an opportunity arises, the material you present should convince your potential clients of your skills, experience, and overall professionalism. That's why your materials should be presented in an upmost professional fashion.
In the beauty business, your online portfolio will become your number one marketing tool. A visual resume, if you will. This is why it should include only your best work (high resolution, and professionally taken pictures only, please!), and make sure to only incorporate 10-20 looks that both reflect your individual skill set, and that speak to your target audience. For example, there’s little use in showing off your special effects talents if you’re trying to appeal to the bridal market.
Much like your portfolio, your professional website should also be done in a clean and clear manner, as clients will judge it as an extension of your overall taste and professionalism. No budget for an expensive website? Not to worry! With online platforms like squarespace.com and wix.com making a user-friendly and visually appealing website is both easy and affordable.
Social media is another great way to showcase your work and engage potential clients. Given that Make-Up Artistry is a visual field, Instagram and Facebook are a definite must! Alternate portfolio pics with more real-life, personal ones to give your feed a professional yet personal feel. Having trouble keeping your feed visually appealing? Sticking to a specific color palette will help you keep your feed both fresh and appealing.
Getting Your Name Out There
Makeup Artistry is a word of mouth industry, and therefore, establishing connections with potential clients is key. Even if they don’t need an MUA right away, chances are that if you establish a connection with them beforehand, they’ll think of you first the next time they need to get their makeup done for an important event, photo shoot or professional project. Start with people you know, tell them about your business, and hand them your business card. And don’t be scared to ask them to spread the word! Ask previous clients to refer you to friends and family members if they’re happy with your services. Every little piece helps! Also, don’t be afraid to attend networking events throughout the city. As a Nina Mua student, we’ll make sure to keep you updated on all events that could benefit your career!
Start At The Beginning
Working for film, runway or getting signed up by an agency requires experience and a great portfolio. That takes time. But that doesn’t mean that you can’t already get your foot in the door when you're still starting out! A great way to put your name on the MUA map is by taking an assisting job. Not only will it help you refine your skills through hands-on experience, but it’s a great way to showcase your talents, and gain a one-of-a-kind glimpse into the world of makeup artistry.
Another great way to find potential clients is through different pro MUA services apps. Both PRIV and JOP are dynamic platforms that make it easy to offer freelance beauty services to their wide network of clients.