3 Ways On How You Can Obtain Photos For Your Makeup Artist Portfolio

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Never neglect what a portfolio can do to your career. It’s usually how clients and employers would make a determination whether you’re a talented makeup artist or not. You can say you’re artistically skilled to do makeup, but no one will believe you unless you show them your past work. So step up your game... and put together a killer portfolio!

Being a beginner in the world of photography is no excuse. You can know nothing about taking photos but still be able to put together a sensational portfolio. Just try! And here are also some ways how you can get going with your very first makeup artist portfolio:

1. Do your own photo shoot

2. Assist makeup artists

3. Enroll at Nina Mua


If you are not yet fully equipped to finance a professional photo shoot with a set of professional photographers and models, you can stage your own. You can create your team by calling over friends and family who might want to help you out. Besides being able to lend a hand to you, they could also charge this to experience and possibly put this on their resume too.

One tip is to include a list of people you think are interested in brushing up their skills when they assist you. It’s usually easier to work with those whose passion is in line with you because you have a common ground. But still be open to others who are new to this field. Maybe they don’t have the skills you are looking for as of the moment; but who knows what they can do once they start learning, right? After all, everybody has to start somewhere.

However, if you’re someone who’s likely to learn more individually, the choice is all yours. You can do the makeup look entirely on yourself and be photographed by someone who has a good eye. But take note that this can be stressful. In one photo shoot, you’ll want to achieve different looks so having just one canvas might eat up your time. This will require you to become as organized as possible so this is a great learning experience on your part.

You will get more freedom by doing your own photo shoot since you have the say in everything. You get to choose your own models, the styles, the setup, and all things behind the camera. However, for a more objective photo shoot, it’s best to have someone who has another perspective apart from yours. You may think something’s great that may not appeal to some; so it would really help you improve your photo shoot even more.


Supporting a makeup artist with their client is one way to put your skills into action. You will be able to witness what it’s like to work on a client or a group of clients, depending on the situation. Some would be for shows, bridals events, and TV opportunities. You will get the real feel of being in the industry with all the excitement and pressure. But at the end of the day, this will introduce you to the world of makeup artistry.

In this experience, you will also be able to hit two birds with one stone in this experience. You will get to practice your application based on how your artist mentor wants you to help. Besides the practical knowledge, you will go home with a new addition to your portfolio. You will most likely be given the chance to add this to your own set of work. But note that in some bridal companies, they can be strict in regards to distributing pictures. Just know how to communicate with your artist mentor and everything should be fine.


This is one of the popular options that people are considering these days - attending a makeup school.A popular option if you are in for the experience of learning the ins and outs of makeup artistry, as well as participating in the professional photo shoot. You will be enticed by the photos that will be sent to you once you complete one of our programs. We always care about how our students’ portfolios will turn out. That’s why we always ensure our promise of giving them the best retouched photos.

We only hire photographers that we know are skilled enough to make anything look even more beautiful than it already is. For our Intensive 4-Week Makeup Program and 5-Week Makeup Program, you will get one photo shoot each. For our Master Makeup Program, you will get the chance to do three photo shoots with us. But if you’re happy with your makeup skills and you think that makeup school isn’t for you any longer, we are still able to provide you with a professional photo shoot. Come try our Portfolio Building and see for yourself!

How to Be Organized As A Makeup Artist

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After getting into the swing of your career, it is important to stay organized. When your services, clients and the rush of your life has hit a start button, it can get crazy! On one hand, you are ecstatic that your career has taken off. On the other hand, since you are booked and busy it is important to prioritize organization and responsibility. When it comes to managing appointments, everything from making sure the dates/times are right and remembering the details of your appointments can be easy to miss. Although mistakes happen and everyone makes them, having a setup that will keep you organized and on top of things will always benefit you.

Forgetting an appointment, details of what you need for the appointment, showing up at the wrong time, etc. are all things that can be prevented with proper planning and time management. Here are a few ways that you can be the most productive, professional and organized makeup artist. It is essential- you do not want people to book you and then have you flake! It can affect how potential clients see you and your reputation for the future.

Have Multiple Calendars

It is extremely important to back-up information regarding appointments on more than one outlet. Just like backing up your photos on iCloud because you don’t want to risk losing those vacation photos, you should have the same mindset when it comes to your appointments.

This can mean having a physical calendar where you write down your appointments, having a calendar on your phone and also one backed up on your laptop or desktop computer. This is extremely important-things can happen and you cannot risk having all of your information accidentally erased or not tracked.

Having multiple outlets for a calendar keeps you organized and safe-this ensures that you have the information backed up elsewhere if anything ever happens to the original information.

Make sure to do regular back-ups. We tend to get busy in our everyday lives to think of tasks like this-but backing up your data on all of your current devices ensures your safety and the organization of your services. Nothing can be worse than knowing you have appointments and losing all of the dates and contact information! Yikes.

Include important details about the booking

Including additional information about your appointment will only benefit you. This can be as simple as writing down the client’s name or nickname and noting what occasion they are getting their makeup done for. Adding any information that they enclosed to you as a note on their appointment goes a long way. These details will show that you are personable and care about the needs of each appointment.

For example, if you have a makeup session for a mother-to-be on her baby shower day it is a good idea to note that when you create the appointment. Knowing this before the appointment is a great way to make a connection with the client and understand what the environment of the event is. This is a great tool to use small talk and have the client feel comfortable with you and understand that this is a special occasion in their life.

Many makeup artists may forget that they are a part of some of the most beautiful and memorable occasions such as weddings, baby showers, sweet 16’s, etc. Knowing the importance of the client’s occasion and what it means for them to look and feel beautiful on a special day is essential.

Also, remembering what the client has requested and any other information they have addressed to you shows you care about what they want and have worked to prepare for it.

Set reminders

It might seem obsessive but setting multiple reminders is important. If you set a reminder for an appointment for a week away, it is possible that you may forget. It is best to set a reminder for one week and one day before an appointment. It is better to already know about the schedule and be reminded again then be surprised and run the risk of ruining your schedule.

It will refresh your brain and remind you of the appointment and it gives you time to double-check the details and make sure everything is okay. It is also a great idea to check in casually with the client while confirming the appointment. Something like “Looking forward to doing your makeup for your shower tomorrow!” will let the client know that you are both excited to do the job and also on top of your schedule.

If you are professional and organized, other people will see that and value you for your services.

Do not book until you check your calendar first

Ah, this is important. I know that when an exciting opportunity arises, the first thing you want to do is jump up and say yes. However, even if you are positive that you have nothing planned for the time commitment you want to be 100% sure. By saying something like “That sounds great, let me double-check my calendar to see if I’m available” it is a good idea. This lets the person know that a) you are extremely organized and b) you are serious business.

Be mindful that if you gave your word to complete something it should be your priority. Flaking and going back on your word is unprofessional. Double checking your schedule can only help you- you do not want to book two appointments at once only to cancel on something you said you would go through with. Cancelling on a client is never a good look- you never know how that one connection can make it through to other people. Your goal is to satisfy your clients in every way possible and you want to be the makeup artist they have in mind if they are ever referring someone else.

Stay on top of trial services

This is a tip that many people tend to overlook- although trial services are not as stressed as the actual day of the event, it still is extremely important to remember. Many people don’t just do one trial but even two or three. The reason the trials keep happening is because they want the makeup look tweaked a certain way to fit their liking.

Remembering trial appointments is vital when trying to make a client happy. Finding a look that the client loves can be a process. Making notes about each trial and experience can help you with your next trial. This can guide you on what to do differently to fit the client’s needs and wants.

Remembering trial dates is also important because you may associate the date of the actual event with the client. However, if a trial is needed beforehand it should be stressed just as much as the actual date of service.


These are just a few tips to keep in mind when starting your makeup career! Even if you are just starting out, it is never too early to become organized. Always remember to plan time extra time in-between. For example, if you have an appointment until 12:30pm do not plan a 1:00pm appointment unless it is very close proximity and you know it will end at exactly that time. Otherwise, you run the risk of being late.

Always plan ahead and leave adequate time between commitments to ensure that you will be there on time and prepared.

Our Extensive 5-Week Makeup Program and Master Makeup Program include a business, branding and marketing course where they also guide you on clientele services and etiquette. They also help you on building a website, making business cards and setting up a professional presence on social media. All of these tools tie into organization and staying on top of appointments!

The Importance Of Taking Great Photos As A Makeup Artist

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One thing to always remember as a makeup artist: take a photo of your masterpiece or it never happened. In the beauty industry, it is all about being able to showcase what are you are able to create with your mastery in makeup. As you are paving way for your career advancement, employers will constantly ask for your portfolio and sometimes, this alone can make or break your career.

You can take thousands of photos but at the end of the day, you will only have to select a few - the cream of the crop. You will want your portfolio to contain only the finest photographs and it does not even have to be taken by a professional photographer if you do not have the resources as of the moment. It is all about finding the right lighting, focus, and angle, among many others.

Here are some reasons why it is essential to take amazing photos as a makeup artist:

  1. Your photos represent you as a makeup artist
  2. Your photos display your capabilities
  3. The quality of your photo impacts the makeup look
  4. It makes your clients feel like a million bucks
  5. It scores you more job opportunities


Your portfolio is how you sell yourself in the beauty industry. It is like your golden ticket as a makeup artist so you always have to make sure that it only consists of outstanding photos. Take note that your portfolio is a reflection of who you are and what you can do as a makeup artist so if you display photos that do not exhibit your work well enough, clients and employers will not appreciate it as much; whereas if you carefully set an array of exceptional photos, you will definitely be able to wow the crowd.

In return, people will remember your name more in the industry. You will be famed as that makeup artist whose portfolio is compromised of nothing but the best - and that’s what everyone is looking for! Because truth be told, when people do not know you, they judge you according to your makeup portfolio. So go tease them with your skills and capture those moments to show the world that you are a makeup artist who prioritizes beauty and quality over anything else.


Being able to exhibit what you can elaborately fashion out of a blank canvas is essential to potential clients and employers. This allows them to get a glimpse of your capabilities and your effectiveness as a makeup artist. If you provide them with remarkable photos, it will also parade your creativity that not everyone may have. It is highly significant that you are able to include a variety of the looks that you can do so you can establish your flexibility as a makeup artist.

With strong photos, you are also able to visually explain that you are adept in terms of intricate details. People love everything complicated when it comes to bringing beauty into a heightened level of artistry. It astonishes them to see that someone has the capacity to create a look out of their own hands with the help of a few tools and palettes. You see, makeup is art and art is talent.


Taking the right photo is quite hard to decipher if you do not have the eye for it. You have to be someone, or at least have someone with you, who is keen enough when it comes to lighting, angle, and focus. You will not be able to capture the perfect photo for your hard work if you are not observant enough. You always have to remember that there is no one in this world who can exactly see what your own eyes can - much more that photographed moments usually turn out differently as opposed to seeing it in person.

Give your work more credit by being careful at how you photograph it. You may have done a makeup look that is absolutely stunning but with low light, it may decrease your chances of getting hired for a project. You should also consider various angles when snapping a photo as some angles may work, and some may not. Avoid angles that do not fully show the beauty of your work and focus more on what can proclaim how much of a marvelous makeup artist you are. Knowing your focus is also one thing to consider as this draws attention towards the subject of your interest. Overall, high-quality photos have the most say in presenting your makeup looks since makeup artist portfolios are purely visual.


At the end of the day, you are servicing people who wish to enhance their look through your artistry. And there is nothing comforting in this world as a makeup artist to know that you have successfully made your clients feel confident about themselves. After all, it is your job to help enhance looks to the best of your ability.

It is rewarding for makeup artists to know that they are skilled enough to make their clients feel comfortable in their own skin. As always, we all like to take photos of how beautiful we all look that one time we had our face made. So being able to provide a terrific photo for your clients will let them know how great of a makeup artist you are. This will also encourage other clients that you can also make them as beautiful when they see a portfolio of your high-quality photos.


An excellent set of photos means you have a great portfolio, which means that an amazing portfolio gives you more value as a makeup artist. This then grants you better chances of making it in the beauty industry. This is why you always have to be wary of the photos you take to put your makeup looks in print. Employers and clients will be looking for great quality only and that alone. Keep in mind that once they see you have poorly taken photos, they start to lose interest. You don’t want to drive your potential clients away!


We have put a little list for you to take note of when taking a photo of your masterpiece:

  • Lighting is key. Shy away from poorly-lit rooms and stick to natural lightning. If not accessible, consider purchasing a ring light.
  • Know the right angle for the right makeup look. This may not be the most important of all, but it is still crucial. Appealing poses matter as it gives personality to the photo.
  • Be aware of your focus. Though you may have a lovely wardrobe or an exquisite background you want others to notice, your focus should still lean towards the makeup look you want to exhibit.
  • Stick to plain backgrounds. You do not want anything distracting.
  • Retouch your photos to enhance it but don’t overdo it. You don’t want your photos to look unnatural.
  • Get familiar with your camera. The camera only takes the photo for you but it is still you who controls everything so the end product will still depend on your ability; unless, of course, you hire a photographer to help you out.

If you are enrolled at any of our programs in Nina Mua, you will have the chance to experience a photo shoot with a professional photographer. You do not even have to worry about anything at all so you can focus on perfecting your makeup artistry. We take the worry out of looking for the right photographer, and providing you with a professional model! It will allow you to focus on perfecting your makeup artistry skills. Besides it being a one-of-a-kind experience, it is an unforgettably fun one as well!

How to Have a Successful Client Relationship

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Having an ongoing, successful relationship with clients is something that goes beyond being good at what you do. Networking efficiently and leaving a positive impact on your client can go a long way.

Having a positive and professional presence is something that all makeup artists should aim to have. Your job as a makeup artist is not just to do a great makeup for your client, but creating a positive experience overall. The art of transforming and enhancing someone’s beauty- the way that you make them feel throughout and afterward is a rewarding experience.

Being professional, personable and attentive are just a few qualities that should shine through. When you have a client, your priority should be to build a lasting and meaningful relationship with them. This will help you in your career always.

Here are 5 ways to make a lasting impression!

Create a Safe Space Zone

Many times, clients can come in with an energy that builds up from their everyday life: stress, time, family, etc. They can be in a space mentally and emotionally that can take over the session.

No matter what the client is going through, make sure that you provide a safe space zone for them. Being in tune with the client in a relaxed atmosphere is very important. As an artist, you want your creative space and energy to be protected. Your technique and process is your time to create. You want to make sure that your client feels taken care of and relaxed during their makeup session.

Creating a safe space zone could be as simple as taking the client's belongings and helping them get settled in and having them sit in a comfortable chair. Having polite conversation upon contact is important and shows that you are personable. This allows the client to become comfortable with you and increases the likelihood that they will be open with you during the session.

Sometimes playing slow music or having a clean and comfortable space for them to enjoy their session can make a big difference! Every artist is different-but you should always aim to make your client feel relaxed and comfortable. When you treat customers like people and not numbers, you will leave a memorable impression. This is how clients come back to you, build trust in you and therefore foster professional relationships.

Ask the Client About Their History with Makeup

Knowing a little bit about the client’s history with makeup can be very helpful when starting off your session. A good way to approach this would be to say “What does your daily makeup routine consist of?”.

Taking some time at the beginning of the session to get to know the person’s personal beauty routine instead of just immediately applying makeup is important. It breaks the ice for conversation if the client is nervous and starts a personable interaction. In addition, it also allows you to make some sort of judgment on how to go about the makeup look depending on the client’s comfort level and preference.

For example, if the client only wears mascara and lip balm and they want a pretty, natural look you may want to tweak the full coverage foundation or dramatic eye and vise versa. On the other hand, if your client wears full makeup everyday you can be more confident going in with a little bit of the more dramatic techniques and enhanced skin. It is all about finding a medium between your expertise and style as an artist and the client’s comfort level and experience. Sometimes encouraging the client to come out of their comfort zone is necessary as well.

Ask the client what they envision

Knowing what your client wants is vital when trying to deliver a makeup look. Many times they can bring in photos or examples of the makeup that they want to be done. Asking questions regarding their skin type, typical makeup routine and what kind of look they want gives you a good idea of what to aim for during the session.

Another great way of putting together what the personal style of the client is would be to have a casual “What are you wearing?” conversation on their outfit. Much like makeup artistry, fashion and detailing can entail details about one’s style.

Sometimes something as small as studs on a jacket or maybe a high slit can give the impression the person likes more of a dramatic, statement look. You can incorporate this into a conversation and use it as a way of learning more about them. Using small talk to uncover details of the client’s personal style is a great way to build a relationship and help yourself at the same time.

Be flexible

One thing we know about makeup artistry as a career is that schedules can be completely scattered. Unlike other careers with standard hours and days, the times a makeup artist will be needed can be unpredictable. In addition, being flexible with clients about their needs is a great skill to have. Don’t get me wrong- be sturdy in your policies regarding your schedule and what days you do/don’t work. However, being understanding with clients and being flexible will go a long way.

In addition, being flexible when it comes to the actual makeup session and look is important. Sometimes a client may voice a concern and as a makeup artist, you should be able to find a quick solution. This solution should be one that makes the client happy and still reflects your artistry.

Knowing these common grounds are extremely important because as an artist, you need to think quick and have the skills to be efficient. Each client is different and adhering to them is very important for the success in your relationships.

Be professional

Besides how you treat the client and the quality of your work, be sure to always maintain professionalism. Arriving on time, having a neat setup for your products and being prepared are all ways to be professional. You can do a great job on a client and be friendly, but no matter how good you are, being unprofessional is always off-putting.

Always following sanitation guidelines and having etiquette is vital as well. If your clients know that you are serious and only do the best work then they will keep coming back to you. If you are unprofessional, it will not make them want to book you again and it will definitely prevent them from referring you to others.

Being neat, professional, organized and prepared can only help you in your career.


These are just a few tips on making sure that each interaction with your client is as memorable as possible. Leaving a lasting impression improves your credibility as a makeup artist. You want to make your clients feel taken care of, relaxed and listened to while maintaining professionalism.

All of our makeup programs start from the very beginning of makeup artistry: this includes how to clean your tools properly, sanitation techniques, understanding the needs of the client and how to communicate with them. This helps our students right off the bat to know what is necessary to have a successful interaction with clients! We pride ourselves in providing the very best for our students.

A Look into Salary: How Much the Average Makeup Artist Makes

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Salary. Money. It is the first, if not almost the first thing that is programmed into our brains when we are picking a career path.

The best part about your commitment to your craft is that you are doing something you love. One of our favorite quotes is “If you love what you do, you will never have to work a day in your life.” I firmly believe this, so if your passion is makeup, congratulations!

The factors that play into creating a career as a makeup artist are almost endless. It greatly varies on whether you work with under a company (such as MAC, Sephora, Macy’s) as a counter artist or if you freelance. It also depends on what city you are located in, how many years of experience you have and many other factors that can come into play.

To help you understand more about what affects your salary as a potential makeup artist, here are 5 major factors to consider:


Location is a big indicating factor of salary as a makeup artist. Typically, when you are located in an urban area or city you have a better opportunity to find work. This increases your likelihood of making more money. These areas are the center of many lifestyles that require a makeup artist. There is a higher association with fashion, theatre and film which are all great opportunities for makeup artists.

For example, cities such as New York and Paris have fashion week. This is a huge attraction for many makeup artists and they are in demand for each show. Having exposure is also a great way of getting experience even if it's just volunteering.

Living in an urban area in general opens the door for more career opportunities compared to living in a rural area. On the other hand, the cost of living is also higher in urban areas. In addition, since there are more opportunities in urban areas the competition is more intense.

The national average of a makeup artist salary is currently $34, 100 according to Glassdoor.com. Makeup artists in urban areas report the highest salaries. For example, makeup artists located in Los Angeles have a pay rate that is 37 percent above the national average of $37,251.

A great way to use your location is to see how other makeup artists in the area charge. This will help you stay in the range of pricing and make sure that you are not charging too much or too little for your service. Location is a big factor, but you do not have to live in a big city to be successful! Remember, your talent follows you no matter where you go.


Makeup artistry is an industry in itself, however, there are many career options within that. Typically, working at a makeup counter or store will bring less income compared to working in television or film. For example, the salary range for a makeup artist working in television is approximately US $45,000 to $75,000. For the movie industry, the approximate annual salary is about US $90,000. In comparison, the approximate salary for a makeup artist in the personal care industry is $28,000.

As you can see, there is a gap in salary depending on what course of work you take on. The highest paying roles as a makeup artist typically include working for television, magazines or a freelance artist with high-profile clients.

Even when categorizing industries within makeup artistry (freelance, for a company, theatre, etc.) there is still a wide range of salaries. However, typically salaries are higher in the television and fashion industries for makeup artists.


Experience has moderate effect on pay. What is more important is how you manage and use your time, even when you’re just starting out. You can have 5 years of experience and not put the effort and work in to build yourself up. You can have 1 year of experience and value volunteer work and consistent practicing. Years of experience goes with actual experience and in order to climb to the top, you need to constantly work.

Grabbing as many opportunities to volunteer, network and find a possible mentor is essential. Having a mentor who has been in the business for a long time and can guide you is invaluable experience. Years of experience is more for your own credibility, however, your portfolio and how you have used your years of experience is more important.

Typically, when you are just starting out you will earn less and as you slowly get more clients you will earn more. You need to start somewhere to begin to spread your name. It can be that one person’s makeup you did at a volunteer event that told her friend, who told her friend etc. Now you have a range of clients by that one experience.

As you get more years in the business, you will have more and more people knowing your name and more clients. This gives you more credibility and you can start charging more for your services. As you have more experience, you will have a greater income even when freelancing or working at a makeup counter. You can climb the ladder of employee to manager or be at a point in your freelancing business where you are at a higher value.


Many makeup artists decide to freelance for their career. This is attractive because they can work on their own schedule and be their own boss. Freelance income all depends on whether it is part-time or full-time, pricing of services and consistency of work. With great power comes great responsibility and freelancing gives you complete control of your own schedule. If creating your business from scratch is too intense for when you’re just starting out, many people decide to freelance under companies that work around their schedule as well. For example, the average freelance makeup artist for MAC earns around $17 an hour.

The average salary for a freelance makeup artist in New York City is $54,615. The range of salary in freelancing is vast because types of clients and pricing varies. There will be a huge gap in salary between a freelance makeup artist who is just starting out versus a freelance makeup artist who has high profile clients consistently.

It is all about breaking through the very beginning and pushing yourself. No makeup artist had a ton of clients when they just started out. It takes time, patience and good work ethic to be a successful freelance makeup artist.


Some makeup artists find that working as an employee or under a company is best for them. Some even choose this as a career path at first to gain more experience and practice to then decide they are ready to freelance. The average income for makeup artists in this industry is around $35,000.

Makeup artists find that working at a makeup counter such as at a department store, MAC or Sephora is also a great way of starting out since you can gain experience. Doing makeup consistently on many different customers and faces builds confidence in your work. Many people are attracted to this type of work because it is a steady pay and full-time employees have opportunities for benefits.

Many artists love the stability as they know they will be getting consistent pay. Those who dream of freelancing a business or creating something with their artistry usually start here as they can begin to save money and create a plan while gaining more experience in the meantime.

Those who are not ready for freelance work find the stable work attractive. Sometimes many people do not want to particularly freelance and go into a retail ladder for makeup brands. For example, they will start off as an artist at a counter, then go into supervision and management. It all depends on what the individual wants to do.


As we can see, makeup artistry has a long branch of possibilities. You can start off by working at one place and end up somewhere else! The beauty of makeup artistry is the versatility-and there are endless possibilities. You don’t have to figure it all out now!

Here at Nina Mua, we take pride in the fact that we include a business, branding and marketing course for our Extensive 5-Week and Master Program.  This includes how to build a website, how to market yourself and how to network efficiently in the makeup industry. If makeup artistry has always been a dream of yours, take the step of confidence and enroll!

The Top 5 Makeup Products Loved by the Pro’s


As a makeup artist, your goal is to make your clients feel as beautiful as possible at the end of your session while fulfilling their requests. There is an indescribable feeling that washes over us when we see our clients gushing and thanking us for crafting their face. It humbles us and reminds us why we’re makeup artists in the first place.

With that being said, we always want our tools to be the best. Although the motto of our school is “always be talented no matter what tools you’re using”, well, it can’t hurt to also have the best tools to match our skill set!

This week’s blog post is going to be about some key top products that makeup artists love, adore, and swear by. Investing in products that are versatile, excellent in quality and beautiful on the face is always worth it. Also knowing your intended clientele will help guide you on knowing which products are worth having in your kit!

Make Up For Ever HD Foundation


The Make Up For Ever HD Foundation is an absolute cult-favorite. It is seen everywhere, used by top professional makeup artists around the world. From everyday makeup routines to TV/Film, this foundation promises to stay beautiful no matter the lighting. It is the only HD foundation meant for 4k technology uses.

Its formulated to look virtually flawless in any lighting or photo-hence its popularity amongst celebrities, TV/video shoots and down the runway. It is a common go-to for brides on their special day, as it ensures photos will come out flawlessly. It is also very widely used for any other events that require flash photography, whether it be a headshot or down a red carpet.

Not only is the foundation formulated for the camera-ready, but is a beautiful everyday foundation as well. Many makeup enthusiasts and artists praise this foundation for blending seamlessly into the skin and being undetectable yet flawless. With 40 shades to choose from, people know they can find their flawless, perfect match.

Makeup Artist Carl Ray, whose clients range from Michelle Obama to Natalie Portman, says that this is her absolute favorite. For a flawless finish, she makes sure the skin is hydrated and prepped before blending it with a sponge. She also adds that the foundation is so easy to mix and combine for the perfect shade! It covers all imperfections while still remaining invisible on screen and in real life.

Many clients want to make sure that the foundation will look good in pictures if they are going to an event. “Flashback” is a term used to describe the white cast that overshadows a photo when a foundation contains SPF and reflects badly. No one wants this-especially not after investing in a good makeup artist! If you invest in the Make Up For Ever HD Foundation, you will not be disappointed.

L'oreal Voluminous Mascara


L'oreal Voluminous Mascara is a staple in many professional makeup kits. This drugstore classic is long-loved for its formula. Unlike many mascaras, it is non-clumpy and the color is a true, dark black that people love. It can be layered beautifully without getting the eyelashes getting goopy or clustered together.

NYC based makeup artist Megan Lanoux says that she has tried endless mascaras, but always goes back to this one. It is also said that Sir John, Beyonce’s makeup artist, uses this mascara regularly on the pop star. Patrick Ta, makeup artist of many celebrities including Gigi Hadid and Kourtney Kardashian, says that he cannot live without it! The product also comes in a waterproof version, making it bulletproof in water, sweat or tears.

The drugstore price ($5-6 USD) is also a plus. For sanitation purposes, mascara should be discarded approximately once every three months from your kit. The economical price of this mascara ensures that it will not become very pricey over time. You cannot go wrong with adding this cult-favorite mascara in your kit!


Nars Orgasm Blush


The perfect flush of color can go a long way in a makeup look. Sculpting, highlighting and brightening are all steps to a flawless finish. Blush gives a soft, beautiful rosy hue to the face that is supposed to mimic the natural flushes from within. First launched in 1999, this Nars color is one of the few, if not the only pink color that can be worn on all shades. Many people say that this Nars blush is the best blush ever.

It is a peachy tone with a golden shimmer. The combination of the two ensures that a glowy, beautiful rosy look is seen on all skin tones. This blush powder leaves a natural glow to the skin on fair skin tones and leaves a realistic warmth on darker skin tones. Long loved for its universal color, there are many, many, many makeup artists who own this blush over and over again.

Finding a product that can be used on clients of all skin tones is a magical thing. NYC makeup artist Johny Saade says that the strong pigments in the blush allow the color to stand out but not appear ashy on darker skin tones. It is beautiful on fair, olive, medium, tan and dark skin tones.

The combination of pink and gold shimmer adds an additional dimension to the face. The pink hue is perfect for brightness and the gold shimmer adds a golden warmth and makes the skin glow. You cannot go wrong with adding this universal shade of blush in your kit!

The Original Beauty Blender


Almost everywhere you can see this pink, egg shaped tool used in the beauty industry. The original Beauty Blender is a trusted makeup applicator because it applies makeup streak free and it is edgeless. It can be used over and over again and can be cleaned to ensure it meets sanitation requirements. It is mostly used for applying and blending out foundations, concealers, and any other liquid or cream products.

Many pro’s and makeup artists love this tool because since only a small amount of product sits on top of the sponge, it does not absorb product. It allows a flawless application with minimum product use. Other sponges can absorb a lot of product and that can become expensive and wasteful. This tool ensures that the professional products in your kit will go a long way.

This sponge simplifies technique as it ensures makeup is completely streak-free and blended out. Many makeup pro’s swear by this tool. Ensuring a flawless application of products is essential, so investing in a beauty blender is a great decision!

Anastasia Beverly Hills Brow Wiz


The Anastasia Beverly Hills Brow Wiz is an ultra-slim, retractable pencil for precise detailing and creating hair-like strokes. It is an all-time favorite from makeup artists everywhere. It fills in sparse hairs while giving producing a natural looking appearance.

Makeup lovers swear by this product as it comes in many shades to mimic different hair colors and gives a full look without looking harsh. Top makeup artist Mario Dedivanovic, creator of the Master Class and makeup artist of Kim Kardashian West is an ambassador of ABH and uses this product religiously.

Among many makeup artists and lovers, I find that the topic of eyebrows is always one to come up. Many say it is the most difficult to achieve, as you want a light-hand, but at the same time fill in and sculpt the brow in a way that looks natural. The Anastasia Brow Wiz tip is very small and very precise, ensuring that every stroke looks just like another eyebrow hair.

It is very hard to go back on a bad eyebrow job. Having a brow product that mimics the natural hairs and creates a soft look will ensure that your application is seamless and natural.  There is a reason that the ABH Brow Wiz is a cult favorite by the top makeup artists all over the world, and investing in one will leave no regrets!


These are just a few of the top beauty products that the best pro makeup artists use all over the world-for good reason! Versatility and quality are both great factors that you should look when choosing makeup products for your kit.

For all our makeup programs, we hand pick each makeup product in your professional makeup kit. Products such as the Make Up For Ever HD Foundation mentioned in today’s blog post is included in our professional makeup kit. We want to ensure that we provide our students with the best tools that convey their talent and creativity. But remember, always be talented no matter what tools you’re using!

5 Ways to Establish Your Name in the Beauty Industry


So you finished makeup school and have decided to branch out and start your career. You should be proud of yourself for committing to your passion-congratulations!

One of your straightforward goals as a makeup artist is to book clients. You can be amazing when it comes to makeup, but what is that worth if no one can see it? Last week’s blog post was centered around how important it is to have a social media presence. Now let’s talk about creating and establishing a professional name for yourself everywhere for people to recognize.


In addition to social media, having resources where you can be found is important. It is how people will get their first impression of you. If someone likes what they initially see, they will keep looking. If not, they will go on to the next one.

When someone Googles your name, the goal is to not only have social media show up but also a website. A website allows a better introduction to who you are, your portfolio, background, experience and also pricing range.  Many people who are serious about quality services want someone who will give them 100% effort and attention. Having a website allows for your personality and style to show through before a potential client can meet or contact you.

Having a website also gives room for you to include a mini biography. Showing people that you are passionate about your craft and giving them some background on yourself and inspiration will go a long way. If you include how many years of experience you have, the certification, skills or makeup training you went through; these are all examples of things that will make you credible.


In addition to having a strong social media presence and a website, business cards are extremely important. You never know when you will run into someone who may be interested in your services. Even a friend may carry one around and refer you to someone they met. A business card is an excellent way of leaving a brand imprint.

In the vast world of networking and interactions, you shouldn’t leave the house without a business card. Having a short conversation with someone and leaving them with a business card shows that your services are legitimate and that you take yourself seriously. When you represent yourself with confidence and professionalism, people will be interested.


Having a professional name for yourself is very important. For example, if your name is Melanie Brown, you would ideally want to keep your official name simple and let people know that you are an artist. For that name, something like Mel B Makeup or Melanie Brown MUA would be great. Something like Melxmakeupx3 is not so professional. Avoid unnecessary letters and numbers to keep your presentation clean.

Adding to that, if you are on social media and you have a website, keep the name consistent. You don’t want to be melanie345 on Instagram then melbmakeup on your website.

The name on your website, Twitter, Instagram, and business card should all be the same. If someone wants to identify you, they should be able to do that with ease. Keep a name that you know you will like and stick to. Once you have established clients and relationships, it will be a difficult shift to change it. Make sure you are comfortable and happy with your professional name.

Being able to have an established, consistent name will ensure that people will find you immediately if they have to. Looks are very important, so if your outlets of communication are clean, cut and professional, clients will assume you are too.


Be sure that in everything that you do, you are implementing your strong work ethic. Always arrive early to bookings, stay on top of any emails and work that you have to complete. Also, always leave room for inspiration. The time you spend not actually working on clients is also an example of work ethic. Being inspired by everyday things such as paintings, people, and even colors can all be used for inspiration. Having goals and always striving to better your craft are important examples of strong work ethic.

Having a strong work ethic also means that you hold significance to the interactions and people that you meet.

When you are first starting out, it is understandable that you may want to grab as many opportunities as possible as a stepping stone for your career. By all means, keep working hard. However, from the beginning, you should not only be focused on working but making it memorable to both you and the client. Having a lasting impression on clients and people is what will get you valuable relationships. It is a waste of time if you do not make all of your experiences memorable and create relationships.


Being kind, attentive and accommodating when necessary with your clients is very important. You should value them and their trust in you.

However, there will be times when potential clients will try to take advantage of you or devalue you. This can mean trying to bully you into working a day when you are off, or even asking for a lower price.

While still being professional and kind, make it known that you know the value of your work. Make it known that the policies that you create for yourself and your business are not wavering and are to be respected. If you would like, you can even implement a policies section on your website and always refer to them there. Staying professional and standing by what you say will show that you are serious business.

These are just a few tips on branding your name in the world of makeup artistry! Finding your personal style, a name that fits you and your craft and presenting yourself in the best way possible are all great steps!

You can show your personal style by the way you set up your website, portfolio and even the style of your Instagram account.

Our Master Makeup Artistry and Extensive 5-Week Program both include a business, branding and marketing class that gives you in-depth guidance on how to build your website, how to network efficiently in the beauty industry, a guide on freelancing and much more!

5 Ways to Maximize Your Social Media Presence as a Makeup Artist

What is more visual than make-up? As a makeup artist, you know the importance of showcasing your work in the best way possible. Engaging a community of makeup lovers and potential clients is vital when trying to establish credibility and skill. 

We all know that every day, social media is taking over more and more! For business and freelance purposes, having your social media represent professionalism, talent and consistency is crucial for your image.

Here are 5 Ways to Maximize Your Social Media Presence as a Makeup Artist!

Keep Your Content Strictly About Makeup

It has always been said, don’t mix business with pleasure! I’m sure that your friend’s birthday party was a great time last night- but keep that for your personal page! When you want your account to represent you and your work-you want it to be the best. No less than that.

If your intended purpose is to gain clients and have a place to reference your work, your page should be just that. If people want to see makeup posts, give them makeup posts! I’m sure that’s why they’re following you.

Although you should keep your page strictly about makeup, there is no harm in having some fun! That can include posting a quote about beauty once in awhile that speaks to you. Or, including a question at the end of a post asking your followers about their favorite lipstick. Having an engaged online community boosts views and comments. It is always a good idea to encourage involvement and a little humor! Personality is important.

Post Before & After Pictures

Social media is extremely visual. When you work on a client, showing a before and after can do so much more than just showing the after picture. Showing a before and after picture tells a story and showcases your craft. Makeup is a physical transformation as well as an art and you want to make sure people can see what you can do.

Make sure to find a good light and keep both photos at the same angle. Having a neat and formal presentation of both photos is important for quality purposes. It will help if you also have a solid background. It will look clean and professional. By avoiding background distractions, you are making sure that the main focus of the photo is centered around your work! Side by side is best for comparison purposes.

Tag Makeup Brands in Your Photos and Use Hashtags

When you post a picture, tagging the makeup brands that you use is a great way to build your social media presence.  Many makeup brands look for quality content and repost pictures of customers using their products. Tagging makeup brands increases the likelihood that the makeup company will repost your picture and share it on their platform (which usually consists of millions of people!). Having even one company repost your picture can result in a huge spark of followers and of course potential clients. The more people that can see how talented you are, the better.

In addition, listing makeup details in the description can be just as helpful. It is similar to tagging the makeup brands but slightly different. Listing the makeup details will be easier for makeup brands to see exactly which products you used. 

For example, you used a bronzer from Becca Cosmetics on a client and listed it in the details. If Becca Cosmetics sees it and regrams it, they can add that you are using their bronzer for a gorgeous glow. It is a very common way for brands to build their online community and even collaborate and send makeup artists free products.

Also, using hashtags that can increase views is important. It is how people will find you! You can hashtag makeup brands, makeup techniques and essentially anything relevant to your account that can boost engagement and followers. 

Use Tools for Posting on Multiple Platforms

If you want to be consistent on social media, it is a great idea to have a plan on posting your content. There are tools that allow you to post on different social media accounts at the same time. Being on different social media platforms allows you to have more than one audience and extends the likelihood that more people will see your work.

If you want to be on Facebook, Twitter and Instagram at the same time and have consistent posts, it is important to make sure that you are organized. Online tools such as HootSuite or SproutSocial allow you to upload a post to multiple platforms at the same time.

These tools even allow you to auto-schedule posts ahead of time. This ensures that you are posting at the best times and that it will be consistent throughout all of your social media accounts.

Be Consistent and Genuine

Posting consistently is extremely crucial for your success. If you post great content and then ghost for a few weeks, you may lose followers and interest. There's nothing worse than working hard then having the effort gone due to inconsistency! 

In the world of social media, there are many makeup artists and beauty enthusiasts. Be sure to remain true to yourself and your passion! Your goal as a makeup artist should not only to be good at what you do but also always work towards building lasting and meaningful relationships with clients. You want people to feel like they can trust and confide in you with their needs. Being genuine and professional will have your clients referring you to their friends! Always remember why you are doing what you do and remain true to what you believe in. People will see that and appreciate it.

These are just a few tips on how to use social media in the best way possible for your career! Remember to post quality photos, even if you just have your iPhone. You can always find good lighting and angles to make it as flattering as possible. Don’t be afraid to show your personality and have fun!

Our Master Makeup Artistry Program and our Extensive 5-Week Program both include a business, branding and marketing course that guides you on how to put your work out there! This includes how to build your own website, more tips on social media, freelancing advice and networking efficiently in the beauty industry.